Hyundai Hope on Wheels – Fighting Pediatric Cancer
Every research project funded takes us a step closer

Since 1998, Hyundai Hope On Wheels has worked tirelessly to support the families, researchers, doctors, and children affected by childhood cancer. To this day, Hyundai Hope On Wheels has awarded grants totaling over $250 million, thanks to Hyundai Motor America and its nationwide dealers. We invite you to join the movement by raising awareness and supporting our efforts to help #EndChildhoodCancer.
Why Pediatric Cancer?
Hyundai and its dealers are committed to Better products, Better service, and Better society. Through acts of better, we donate to charitable efforts to make benefit society. Kids are the future and they deserve every opportunity to grow, play and learn in a world free of pediatric cancer. Every 36 minutes a child is diagnosed with the disease in North America. Despite advancement in research, one in five diagnosed will not survive. Pediatric cancer is the leading disease related cause of death for North American children. At Hyundai Hope On Wheels, our goal is to fund pediatric cancer research, to drive innovative research and to create new discoveries that increase the survival rates of the disease.
Why Handprints?
Each year Hyundai Hope On Wheels visits children’s hospitals across the U.S. to donate funds and raise awareness. During the event, we host our signature “Handprint Ceremony” which captures each child’s handprint in paint. These handprints are placed on Hyundai cars that travel across the country to build colorful awareness of the program.
The Handprints For Hyundai
Hope On Wheels Represent:
- Kids who survived
- Kids who are fighting
- Kids whose memories live on

Because there is nothing more personal than a handprint, each is distinctive in its own way. By capturing the handprint, Hyundai Hope On Wheels shares the stories, journeys and hopes of in the fight against the disease. Whether it’s completing a round of chemo, celebrating a beautiful new head of hair or receiving a clean bill of health, one child’s milestone can be another’s symbol of hope. And these handprints serve as our symbol.
Why Do We Fight to End Childhood Cancer?
It’s all about the kids. No child ever deserves to hear the words ‘you have cancer.’ Hyundai Hope On Wheels is dedicated to supporting pediatric cancer research that finds innovative approaches, creates discovery, and improves care for children fight cancer. Working together with the physician-research community, we seek to find a day when no child loses his/her fight with cancer again.
In 2024, Hyundai Hope On Wheels will have surpassed $250 million in donations to pediatric cancer research. In the years ahead, we will continue to award additional grant dollars and create greater awareness of the disease. We invite you to join our journey, help spread the word through your direct participation, personal involvement, and social media activities to raise further awareness.
Why Funding Research Matters?
As recent as the 1950’s, a diagnosis of pediatric cancer has an almost always certain outcome and very few children survived. Due to advancements technology, improvements in data analysis, and research collaboration, today nearly 80% of pediatric cancers can be cured. The survival rate, while good, does not tell the entire story. Many forms of pediatric cancer remain high risk for children and have shown little progress. And the harmful side effect for far too many kids, take a severe toll on their bodies. The goal of research is to improve cure and to improve care for children diagnosed with the disease. You may be shocked to discover that less than 4% of federal research funding for cancer is designated for pediatrics. Without necessary funding, potentially life-saving research and new treatment therapies will go undone. We believe that these young childhood-cancer fighters deserve a chance, and Hyundai Hope On Wheels is funding research in pursuit of a cure.
Our Mission
The mission of Hope On Wheels is to help kids fight cancer. We do so by funding innovative research, creating public awareness, stimulating social media conversation and serving as a thought leader.